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Why Use WordPress to Power Your Website WordPress today is the most popular blogging software on the market. And many businesses have chosen WordPress as the content management software to use for non-blogger websites. Below are some of the reasons why WordPress is so popular and why you should consider a WordPress platform for your company’s website. Using WordPress is very easy and it has an interface that is intuitive. Adding new pages, blog posts, images, and others regularly is very easy in WordPRess. You also save time on formatting since it uses a very simple technology. Managing your site can be done from any internet connected computer since WordPress is browser based and you can login in at any of these computers.
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As a self contained system, WordPress does not require HTML editing software. Without the need for additional HTML or FTP software, you can create a new page or blog post, format text, upload images and edit them, upload documents, video files, image galleries, and others.
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It has very clean and simple code behind it so that it becomes easy for search engines to read and index a site’s content. Also, each page, post, and image can have its own meta tag keywords, description and title, and can be optimized for specific keywords, allowing for very precise search engine optimization. In order to enhance your search engine optimization efforts further you can also use tags. If you need to make simple updates to your site, you don’t need to hire a web designer. You can have control of nearly every aspect of your site with WordPress and you can easily make the simple updates yourself. WordPress is like your website’s engine. Your brand can shine through your site since you can customize the look and feel of your site 100% which can provide a unique experience for those who visit your site. WordPress was originally made as a blogging platform so that is blogging capabilities in and this can easily be integrated into your website if you want to. This means that you can easily set up RSS/email subscriptions to your blog, allow visitors to comment on your blog, and automatically add the most recent blog posts to other pages of the site. You can easily set these up so that your company’s reach can be extended and make you site more dynamic and interactive. If you want to add an event calendar, video gallery, twitter feed, facebook fan box, and more, you simple add plugins which is possible through WordPress, and most of these are free or are reasonably priced. Sites of WordPress are scalable. There is no compromising of the performance of you site though you have thousands of pages or blog posts on your site. If you are the WordPress site administrator, then you can set up multiple users for the website and assign access levels and capabilities to each user.

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