Video Quality vs. Video Quantity
As consumers gained their rightful place over producers’ sovereignty, the hard-work of consumer service did not stop there, but continued to cultivate ways on how to please its customers. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. In other words, it is not enough to say that the consumer is king, producers continue to match its services from the consumer’s angle.
In today’s business environment one has to take into consideration prerequisites set by consumers on how their want their products and services given to them like, for example, if you are offering coffee to your consumers you have to match it by the way they drink their coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.
Another high level of gratification in the marketing world falls under ‘information dissemination. It is, as you might have known, an accepted fact that content is king. It is not only having instant information or entertainment, but people also want to be satisfied or enlightened with what they read or what they watch. Producers of information of entertainment must realize that it is not merely in having something to present to our viewers but customers today want to get value out of what they read or what they watch. And so the fight between video quantity and video quality.
When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. Having a video with great content is something that your consumers will want to see. This also means, that while great articles and infographics are brilliant at informing the reader, the emotions that videos evoke are unlike anything that can come from print.
So in marketing today, video is now king and not just any video but that which contains the proper value. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. This includes a high percentage of people who say that watching an interesting video leaves a positive impression of the brand.
Successful selling is about building an emotional connection toward your prospective clients.
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